FreshMinds

A market research, recruitment and interim resource firm.

Freshminds was founded in 2000 by Caroline Plumb and Charlie Osmond. Shortly after being set up as a research consultancy, one of their clients asked whether they could hire the person who had done the work. This gave them the idea to offer clients the option to recruit exceptional Minds as permanent team members or project Minds to work directly within their team. From 2001 onwards, the business offered both recruitment and research services. In 2007, they split off the recruitment and research consultancies into two separate, specialist operating units with the insight and innovation consultancy, FreshMinds, continuing to provide a broad spectrum of research services.

FreshMinds provides a number of private equity firms with fast, reliable market analysis and commercial due diligence that informs their investment decisions. FreshMinds also supports private equity firms with research into their portfolio companies, understanding new potential markets, and providing permanent and interim staff to help them grow into profitable investments.