Feefo demonstrates its customer feedback solutions to Rt Hon Damian Hinds MP
Global ratings and reviews platform Feefo demonstrated its comprehensive suite of reputation management and feedback solutions to Rt Hon Damian Hinds MP, when he visited its headquarters on 26 May.
Feefo is a British technology business with operations in the U.K., Europe, North America and Australia. During the visit, Feefo demonstrated how Vespa provided financial and strategic support for the buyout of the business in 2018. Vespa has subsequently managed Feefo through a period of exciting product-led growth, including the acquisition of Reevoo in 2022 and the recent launch of a raft of new Ai powered products and omni channel feedback tools.
Feefo positions itself as the “Gold Standard in customer reviews”, providing a comprehensive suite of reputation management and feedback solutions that support better decision-making and improved customer experience. Built on a model of verified reviews, the invite-only platform gathers real purchasers to share their experiences, ensuring authenticity and trust for both businesses and consumers.
Vespa Capital is a leading lower mid-market private equity firm. Founded in 2007, the firm takes a partnership-led approach, working closely with founders and management teams to unlock growth and build long-term value in differentiated and innovative UK businesses.
Research from UK Private Capital, which organised the visit, shows that private equity and venture capital-backed businesses in the South East supported 342,000 jobs and contributed £27 billion in annual GDP in 2025.
Commenting on the visit, Damian Hinds, MP for East Hampshire, said:
“It’s always a pleasure to visit businesses that are driving innovation and embracing new technology. Feefo is a great success story for Petersfield, and I’m delighted to see the company continuing to grow, creating jobs and supporting skills development across East Hampshire and the wider region.”
Tony Wheble, CEO of Feefo, said:
“Vespa Capital have been fully supportive of our recent new product innovations and the move towards a more data and insights driven feedback management strategy.
“It was great to meet Damian Hinds at our Petersfield office and to hear his perspective on how Govt and the civil service are looking to leverage AI and data driven insights across the board.
“It’s an exciting time to be leading a data-oriented technology business and it was good to share our learnings with a technology literate MP who appeared to be authentically engaged with our value proposition and growth aspirations.”
Michael Moore, UK Private Capital Chief Executive, said:
“Feefo is a great example of a company that has used its private capital backing accelerate its growth journey.
“Private capital facilitates growth and innovation, supporting jobs throughout the South East and all across the UK. Our industry supports innovation throughout local economies in every nation and region.”
Notes to Editors:
For further information, please contact:
UK Private Capital Press Office
Email: [email protected]
Background:
About UK Private Capital
UK Private Capital is the industry body and public policy advocate for the private equity (PE), venture capital (VC) and private credit ecosystem in the UK. With a membership of 600 firms, we represent UK-based private capital firms, as well as their professional advisers and a large base of UK and global investors. The private equity, venture capital and private credit industry has a vital role to play in driving national and regional growth. Currently over 13,000 companies, employing more than 2.5 million people, are backed by private capital investment in the UK.
About Feefo
Feefo is a global ratings and reviews platform founded in 2006, designed to help businesses collect reliable and constructive feedback from their customers. Built on a model of verified reviews, the platform only invites confirmed purchasers to share their experiences, ensuring authenticity and trust for both businesses and consumers. By enabling companies to understand what they are doing well and where they can improve, Feefo helps foster transparent, trusted relationships and supports the delivery of consistently high-quality customer experiences.
